How to design a great portfolio website

Individuals may showcase their talents and skills by creating portfolio websites. Portfolio websites will help them gain internet exposure. On internet, it is much more convenient for clients to see what products or services an individual or a company offers. Therefore, people should design an effective portfolio website to display their expertise in the best manner. High quality portfolio websites will enable the people to receive high traffic. Below are few ways through which a person can design a great portfolio website:

portfolio website

  1. An attractive Logo

Logo is the first thing that viewers see when they open a website. It is a sign or a symbol that represents the website owner. It is recommended that individuals or companies use their own names as logos. Web designers should design stylish and colourful logos. Designers should place logos on the left side of the web page so that viewers can easily spot these while reading.

  1. Catchy Tagline

A website must contain a tagline because it describes the services of the website owner. Taglines need to be clear, concise, and punchy. Unattractive taglines discourage the viewers from further viewing the websites.

  1. An appealing portfolio

On a portfolio website, individuals should add previous works, skills, and interests. When showcasing previous works, individuals or companies may add short descriptions for viewers. Similarly, people can add testimonials from their previous clients to impress the viewers. Website owners may make websites more appealing by using high quality images, interesting content or videos.

  1. Break down the products or services being offered

Although taglines tell viewers what a website is about, but individuals may create a list in which they have mentioned all the services that they offer separately. Breaking down the services or products will help in reminding the audience what services or products the individual or company is offering.

portfolio website

  1. A clear and concise about me page

Every website owner adds an ‘about me’ section in his or her website. It helps viewers to get acquainted with the individual or individuals behind the website. Adding an ‘about me’ section will help create trustful relations with the clients.

  1. People must add contact information

It is highly important that individuals or companies add their contact information on the websites. They may add their email addresses, Skype ids, telephone numbers or home addresses, in case if anyone wants to contact them. On the other hand, contact information lets viewers ensure that the website is not fake.

  1. Creating a blog

Individuals or companies must add a blog section on their websites because it creates an impression that the owner keeps the website updated. In a blog, website owners may share useful articles or promotional content. In addition, they can ask their viewers to comment on their posts to engage the viewers.

  1. Communication and language

It is usually recommended that companies or individuals use professional language on their websites, but now it is better if they use a friendly and polite tone as it attracts more viewers. Content on portfolio websites needs to be clear, concise and interesting.

  1. Use of social media websites

People need to link social media networks to their websites and ask the viewers to like them on their social media pages like Facebook, Twitter, Instagram, etc. This technique will help a portfolio website to receive higher traffic, which will result in higher ranking in the search engine pages.

Web designers need to use their creative skills in designing an effective portfolio website. People are always attracted to the websites with uncommon and catchy themes. An individual or a company may attract higher number of clients by creating high quality portfolio websites.

Image credit: Avenues Consult

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